Content, Marketing & Operations Partner for Founder-Led Brands
I help wellness, education, publishing, and community-centered founders turn their ideas, teachings, and conversations into clear content, email campaigns, launch support, and organized backend systems.
My work sits where strategy meets execution: founder voice, content repurposing, community workflows, CRM systems, email marketing, and the follow-through that keeps momentum from getting lost.
Founder-led brands often have more ideas than infrastructure: half-built content plans, scattered notes, inconsistent follow-up, email lists that are underused, and community ideas waiting for someone to organize the next step.
I come in as the person who can hold both the message and the moving pieces. I help clarify the content, organize the backend, coordinate execution, and keep the work moving without needing every detail spoon-fed.
You bring the vision. I help turn it into content, systems, and momentum.
I learned execution in environments where details mattered: public health consulting, federal programs, online education, founder-led wellness brands, and small businesses with real clients waiting.
That background helps me walk into complex, fast-moving work and make the next steps clearer: what needs to be created, what needs to be organized, what needs to be followed up on, and what needs to move first.
"Rachel stepped in and took real ownership of the backend. She’s reliable, detail-oriented, and easy to work with, and having her on my team has made a meaningful difference in my bottom line."
Sharie Hiller, MSN, CNM, Owner of RegenerateFor a women’s wellness brand serving midlife women, I help translate founder expertise into content across Substack, newsletters, social posts, and client-facing communications.
The work includes content repurposing, editorial guidelines, AI-assisted prompt systems, email workflow support, community launch planning, and messaging around high-touch wellness offers.
A local lifestyle publisher managing ad sales across three publications needed a simpler way to track leads, follow-ups, calls, business cards, phone notes, and handoffs with part-time support.
I designed a Notion CRM and weekly dashboard that turned scattered prospecting activity into one practical workflow the owner could realistically maintain.
From online midwifery classes to public health webinars and federal stakeholder events, I have supported programs where communication, logistics, content access, and follow-through mattered.
That experience translates directly to workshops, memberships, learning communities, retreats, and founder-led programs that need both a human touch and reliable backend execution.
"Her attention to detail and ability to manage multiple tasks have been instrumental in keeping everything on track."The Creator’s School of Midwifery
"She was instrumental in administrative operations, demonstrated exceptional problem-solving skills, and I would recommend her without hesitation."Midwifery Training Client
The common thread: founders and teams trust me to bring order, communication, and follow-through to work that matters.
I am best suited for founder-led wellness, personal growth, education, publishing, and community-based brands that need content, campaigns, launches, workflows, and follow-through handled with care.
I am open to aligned consulting clients, part-time contractor roles, and long-term founder support partnerships where the work is meaningful and the scope is clear.
Currently open to 1 to 2 aligned clients or part-time roles.
No pitch. No pressure. Just a clear look at fit, scope, and next steps.
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